Blog Archives

Nov

FanVu

ABOUT

FanVu was looking for a video production partner to help with broadcasting high school football games in the Northeast Ohio area. They reached out in hopes that Cut ‘N’ Run would be the perfect fit.

PROCESS

Before each game, FanVu provides a rundown of each segment, sponsor callout, and commercial break to be aired during the broadcast. We program our show with the show notes and also pre-record the pregame so the timing and delivery works into the run of show seamlessly.

We work within their budget to provide enough cameras for cutaways and dynamics while maintaining the look and feel of a high-end production. We incorporate three cameras of instant replay and also tie into the official scoreboard to run our score clock graphics with ease. Our LiveU Solo provides a worry-free live stream connection, as well. The client provides a commentator and color analyst to help drive the broadcast.

FINAL DELIVERY

We provide a compressed video within a few hours upon the completion of each game so they can be used for other media purposes.

RESULTS

FanVu has hired Cut ‘N’ Run to produce the games for various high schools between the Massillon and Cleveland areas with various towns in between. They also have interest in having us other sports than high school football in the future.

Aug

US Sailing

U.S. Sailing

ABOUT

The U.S. Team Racing Championship, hosted by the Severn Sailing Association (SSA) in Annapolis, MD had a need for live streaming the races for the George R. Hinman Trophy. The organization discovered Cut ‘N’ Run through a web search in hopes to find their next video production company that can conquer the feat in live streaming sailing racing.

PROCESS

Cut ‘N’ Run and U.S. Sailing teamed up to conceptualize the best options for sending a crew from Pittsburgh to Annapolis to capture upwards of eight hours of content for the live streams in tandem with their own production team. Traditional broadcast cameras were unable to capture this event since the action happens on open water so we deployed two drones to capture an aerial view of each race. By using two drones, we could keep one pinned on the race and the next drone was ready to take over when the first one’s battery started to drain.

Commentators helped drive the show so viewers had constant engagement and direction as to what was happening out on the water. The client supplied sponsor commercials to air a few times throughout each day as well as sponsor logos on an overlay. We delpoyed a media boat with a GoPro Hero 12 and a LiveU Solo Pro to get an up-close angle in the mix.

FINAL DELIVERY

Using the footage captured in conjunction with a site photographer’s images captured during the race weekend, we created a highlight/promotional video to advertise the event which can also be used to promote future races. The client now has access to our footage and the switch for their own internal use.

RESULTS

U.S. Sailing and Severn Sailing Association were pleased with the quality of production Cut ‘N’ Run was able to produce and they are interested in future projects together. The live stream, which aired on Vimeo.com and embedded on the client’s website, had thousands of viewers throughout the race weekend.

Jun

Chester Volunteer Fire Department

ABOUT

Chester VFD in Chester, WV hosts a massive in-person and online raffle each year called the Fall Bash. In 2024, they added an additional event in the spring. They request that Cut ‘N’ Run helps with broadcasting the event to viewers who purchased tickets to win cash and prizes all over the world. The Fall Bash is hosted outside of Mountaineer Casino and the Spring Bash is at their fire hall.

PROCESS

The Chester FVD Spring and Fall Bash includes millions of dollars in cash and prizes to be won. Cut ‘N’ Run assists by providing cameras in a picture-in-picture format to show the winning numbers as well as the ball machines for security that there is no foul play at hand. We provide backdrops, uplights, audio, 70 inch TVs, and cameras to broadcast to a live audience as well as an international audience. We also incorporate a live updating data sheet into the feed so you can see which prizes are being announced as well as the winning numbers being announced.

FINAL DELIVERY

The streams are embedded on the Chester VFD website as well as Vimeo.com so people who cannot attend can watch online. In 2023’s event, we captured tons of B roll to create a teaser video to highlight the event for the following year trying to encourage more guests to attend and partake in the fun.

Click here to visit their website and purchase tickets for next event!

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Chester VFD Spring Bash Behind the Scenes

Nov

SHARE Pittsburgh

ABOUT

SHARE Pittsburgh is a collaborative of partnerships with the region’s top corporations and/or DBEs. Such organizations include African American Chamber of Commerce of Western Pennsylvania (AACCWP), Allegheny County Department of Equity and Inclusion, Bounce Marketing & Events, Duquesne Light Company, Eastern Minority Supplier Development Council (EMSDC), Highmark Health, POISE Foundation, Rivers Casino, UPMC, UPMC Health Plan, and WBEC-East.

PROCESS

SHARE Pittsburgh, in partnership with the POISE Foundation and EMSDC, requested that Cut ‘N’ Run broadcast a live multi-camera switch of the event in 2022 and create a highlight video incorporating organizer and attendee interviews. The team conceptualized the best method to be as efficient and discrete as possible to be able to deliver the best product to highlight the event. They were asked to record interviews to highlight the event again in 2023.

FINAL DELIVERY

In 2022, the client received a live streamed video in addition to a highlight video showcasing what the event is all about and how rewarding it is to attend these conferences. We delivered once again in 2023 with the exception of the live streamed portion of the event.

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Jan

Rivers Casino

RIVERS CASINO

ABOUT

Rivers Casino Pittsburgh was looking for an effective way to promote the new interblock gaming technology as well as maintain marketing on traditional games. Rivers Casino worked with Red Square, a marketing company out of Alabama, looking for a local video production company in Pittsburgh that not only produces high quality video, but also could mobilize a team quickly to produce their next marketing campaign.

PROCESS

Cut ‘N’ Run captured numerous scenes within the casino facility. A RED Weapon was utilized for high-quality video capture. Due to time restrictions, battery-operated LED lights were selected to ensure the production was as mobile and quick as possible. All on-screen talent was handpicked from Pittsburgh talent agencies. Three makeup artists and wardrobe stylists were assigned to the numerous actors and actresses. The RAW 8K footage was edited in Cut ‘N’ Run’s studio along with animation and graphics. All were combined for quick 30-second spots for TV and social media.

FINAL DELIVERY

Cut ‘N’ Run worked within broadcast television specifications and delivered ProRes HQ files so the commercials would be broadcasted in the highest quality with both video- and audio-safe levels.

RESULTS

Rivers Casino has broadcasted the commercials on television, social media, professional sporting events, and more. The campaign ran for a substantial amount of time and had effectively advertised the focused casino experiences set forth in the pre-production strategy.

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Behind the Scenes of the 2017 Rivers Casino Commercial Shoot Featuring Camera Crane, Monitors, and Lights on Gaming Floor

Behind the Scenes at Restaurant Inside Rivers Casino Commercial Shoot Showing Lighting and Camera Setups with Actors Dining

Jan

Pittsburgh Steelers

ABOUT

Cast members of NBC’s “This is Us” Milo Ventimiglia and Mandy Moore visited Acrisure Stadium, formerly known as Heinz Field, to announce one of the Pittsburgh Steelers‘ draft picks. The Steelers organization wanted to use this opportunity to obtain promotional material for NFL Sunday Night Football and for use on their in stadium jumbotron video display. Cut ‘N’ Run was brought on to capture as much content as possible with the talent in two hours, just before the draft pick announcement.

It was crucial to be as mobile and quick as possible, which Cut ‘N’ Run was able to deliver on. Scripts for the promotions were drafted by the Steelers marketing team.

PROCESS

The production began with a green screen shoot then moved to three other locations. A teleprompter was positioned in the first scene but the talent was required to memorize lines or read from cards for the remaining scenes. A Sony FS7 and Glidecam HD-2000 were the most mobile options used to quickly capture each scene and move onto the next. All scenes were successfully shot in the two hour time block.

RESULTS

The Pittsburgh Steelers were able to gather all the necessary content for their marketing campaign in a tight timeline with high quality results. Their social media campaign had over 125,000 views.

FINAL DELIVERY

The final product appeared on the NFL’s Sunday Night Football broadcast as well as the Jumbotron inside the Steelers’ stadium. Material from the shoot was also used by the Steelers organization’s social media pages.

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Jan

Pittsburgh Vintage Grand Prix

ABOUT

The Pittsburgh Vintage Grand Prix Association wanted a solution to broadcast their two-day event without immense costs. The event features a car show, interviews and multiple races featuring vintage cars competing in a unique city street race track in Schenley Park. Cut ‘N’ Run offered an elaborate setup to cover the races and events using multiple cameras positioned throughout the race. For interviews, a stage was setup. In between live races and interviews, pre-recorded content was aired from Cut ‘N’ Run’s studio to keep the audience watching on TV and the internet entertained.

The Pittsburgh Vintage Grand Prix Association’s events are used to raise funds to help provide support for adults with intellectual and developmental disabilities in Western PA. With this in mind, the association needed to find a cost-effective solution to produce and broadcast the races and events.

Offering the event to watch live by anyone around the world, the event expanded viewership while generating funds to the association’s cause.

PROCESS

Multiple cameras were positioned throughout the race track at Schenley Park in Pittsburgh. A drone also provided an aerial view of the race. The cameras were transmitted from Schenley Park back to our studios in Beechview where the director switched the camera feeds to seamlessly follow the action. The multicam live stream featured live graphics, commercials, pre-recorded content, replays and advertisements.

Communications from our crew at the race location to our crew back at the studio was handled through two-way radios programmed off repeaters.

The event and races were broadcast live to the web, social media and broadcast television.

In addition to the races, a stage was setup for interviews with event participants and racers. The stage featured handheld microphones for the on-air guests and a two-camera setup. The interviews were both featured live and recorded for use later in the broadcast.

Instant statistics were also directly wired to the master station in order to display accurate rankings and times.

Along with the live stream and broadcast, the event was also featured live on monitors placed throughout the park so guests could watch the broadcast live on location.

RESULTS

The Pittsburgh Vintage Grand Prix was able to provide their fans at home, around the world and at the event the ability to watch each race and interviews.

With the event coverage, the association now has a tool they can use to help expand their marketing efforts with the goal to expand advertising opportunities and ultimately more funds raised for their charities.

FINAL DELIVERY

The Pittsburgh Vintage Grand Prix’s races and events during their two-day event broadcast live on TV, online, social media and monitors placed throughout the park. Snippets and replays of the races and events were made available for their website and social media, including their YouTube channel.

2023 DAY 2 LIVE STREAM

2023 DAY 1 LIVE STREAM

Walkabout Interview Example

2022 Day 2 Live Stream

2022 Day 1 Live Stream

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Multiview Monitor Showing Six Cameras of the 2022 Pittsburgh Vintage Grand Prix Live Stream

Behind the Scenes of 2022 Pittsburgh Vintage Grand Prix Live Streaming Computer Setup with Alan on Communications Radio

Pittsburgh Vintage Grand Prix Event Photography

Behind the Scenes of 2022 Pittsburgh Vintage Grand Prix Live Streaming Computer Setup

Sindey Operating Gimbal on Monopod at 2024 Pittsburgh VIntage Grand Prix

Camera Operator's View from 2024 Pittsburgh Vintage Grand Prix

Jan

TEDxPittsburgh

ABOUT

The TEDx Program brings live speakers to local communities, including here in Pittsburgh with TedxPittsburgh. The TEDxPittsburgh event organizers needed an all in one solution to capture their presentations, staging setup, sound, projectors, screens and monitors for their audio/visual needs at each event held at different venues throughout Pittsburgh.

PROCESS

Cut ‘N’ Run Productions provided a multi-camera live production with PowerPoint integration that was broadcasted to a custom event page and various social media outlets. We worked closely with our audio visual team to integrate the live audio into the broadcast and to send video signal to the auditorium projectors.

RESULTS

TEDxPittsburgh now has a team they can rely on to provide them with audio and visual needs of their presentations and the ability to capture each of their multiple events.

As a result, TEDxPittsburgh has a more professional presentation which is then captured to share with local and global audiences.

Their full events and individual presentations are published online on their website and social media to view.

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Final videos from TEDx live streaming production

Jan

Pittsburgh Regional Transit

PITTSBURGH REGIONAL TRANSIT

ABOUT

Pittsburgh Regional Transit (formerly Pittsburgh Port Authority) had the need to find a production company equipped to help take care of all their media needs for coverage of a variety of their events throughout the year. PRT put out a proposal request for a capable production company in the Pittsburgh Area. Cut ‘N’ Run was awarded a multiple year contract.

PROCESS

Cut ‘N’ Run currently works with PRT staff to coordinate live event coverage, promotional videos, training videos, and anything else that involves media coverage and audio visual components.

PRT was in demand of a team who is quick to respond. From one camera press release, to training videos, to full multi-camera events and drone footage, Cut ‘N’ Run is the all-encompassed media team they need to support their marketing endeavors.

Cut ‘N’ Run works closely with PRT’s marketing team and their internal media team. The CNR team provides live stream coverage for their major occasions. We also capture interviews and cinematic footage of a variety of events for PRT throughout the year. Cut ‘N’ Run provides edits and also hands over recorded content to PRT’s internal media team for them to edit and post to their social media as desired.

RESULTS

PRT now has a multimedia production company they can rely on to promptly execute their visions, reach their marketing goals and take the weight of producing content off their shoulders so they can focus on other tasks.

Multiple community events, park dedications, award ceremonies, documentaries are all captured and produced by Cut ‘N’ Run.

FINAL DELIVERY

Pittsburgh Regional Transit has confided in Cut ‘N’ Run for years to deliver quality products ranging from public service announcements to documentary-style pieces. The videos end up in a variety of destinations including their website, our YouTube and Vimeo pages, and depending on the type of event, even a flash drive for families to keep for years to come.

BEHIND THE SCENES AND ADDITIONAL PHOTOS

Pittsburgh Regional Transit Strategic Plan Shoot Behind the Scenes

PRT - Pittsburgh Regional Transit Spirit of King Awards Plaque at East Busway in Pittsburgh PA

Two Camera Operators with Canon C200 at PRT - Pittsburgh Regional Transit Spirit of King Awards Ceremony Plaque Unveiling at East Busway in Pittsburgh, PA

UAV Pilot with DJI Mavic 2 Pro Drone and DJI Smart Controller at PRT - Pittsburgh Regional Transit Spirit of King Awards Plaque Unveiling Ceremony at East Busway in Pittsburgh PA

Camera Operator with Canon C200 at PRT - Pittsburgh Regional Transit Spirit of King Awards Ceremony Plaque Unveiling at East Busway in Pittsburgh, PA

Jan

Pittsburgh Zoo & PPG Aquarium

PITTSBURGH ZOO & AQUARIUM

ABOUT

To continue growing their social media presence, marketing needs to attract visitors, and informational pieces to keep guests up to date on the latest, The Pittsburgh Zoo & Aquarium reached out to Cut ‘N’ Run to help shoot and produce video content to augment their marketing team.

PROCESS

We came up with a plan to execute their marketing needs and worked with their staff to be respectful to the park but more importantly, the animals we work with and the guests. We collaborated with the zoo’s marketing team to make sure we tell the story to match their vision.

One shooter was designated for interviews and the another for B roll. We ensured anyone appearing in any of the footage sign a release agreement.

RESULTS

The footage was edited into different videos which included an overview of the zoo, education, events, and more.

Past Projects

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